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Introduction

RPM, or revenue per thousand impressions, is a key metric used to measure the amount of revenue generated for every 1,000 ad impressions served on a website. Specifically within Google AdSense, RPM indicates how much money publishers are making for every 1,000 banner ad impressions shown to site visitors.

Increasing one's AdSense RPM is crucial for publishers looking to boost their earnings. The higher the RPM, the more money earned overall. In this comprehensive guide, we will first define RPM and its role in AdSense publisher earnings. We will then provide 20 proven methods site owners can utilize right away to start improving Google AdSense RPM rates.

Defining AdSense RPM Rates
For publishers with Google AdSense implemented on their sites showing banner ads, RPM rates directly correlate with real earnings. Google tracks impressions and clicks on ads. Each ad unit then has an effective CPM, or cost per thousand impressions.

So if a site shows 10,000 impressions and earns $20 over a period, the RPM would be:

$20 revenue / 10,000 impressions = $2 RPM

It's that simple. Higher RPM equals greater revenue for the same amount of site traffic and ad impressions. Top performing sites utilizing strategies covered in this guide realize RPMs ranging from $10 to $100+. Obviously earning $100 per 1,000 views far outpaces $1.

Ways to Increase AdSense RPM
Now let's explore 20 methods publishers can start testing right away to improve Google AdSense RPM rates:

1. Analyze Detailed Reports
AdSense provides a detailed reporting interface under Reporting tab showing page-level RPM performance. Identify top earning pages along with low RPM laggards to optimize further.

2. Test Different Ad Types
Try different ad unit formats on pages. Expandable sticky units often earn higher RPMs compared to smaller static blocks. However, test each ad type for a month before deciding.

3. Experiment with Ad Placement
Place ads above the fold near headlines. Also, try ads between paragraphs rather than cramming units below content. The key is testing different placements to find what works.

4. Target Keywords in Content
Weave in high-value cost per click keywords related to your niche naturally throughout articles to attract relevant, high converting ads. Useful tools like Google's Keyword Planner or SEMrush can help identify profitable keywords.

5. Create Detailed Reviews
In-depth, lengthy product or service reviews provide ample room for lots of high RPM ad placements without detracting from user experience. Include pictures, graphs and comparisons in reviews as well.

6. Publish List Style Posts
Posts structured as numbered lists focused around popular themes perform well in part due to all the page scrolling they encourage, which gives more ad exposure. List posts also cater to reader preferences.

7. Optimize Site Speed
​​Faster loading speeds allow ads to load quickly. Use speed check tools like Google PageSpeed ​​or Pingdom to catch issues negatively impacting performance. Address problems such as inefficient code, extra plugins, oversized images, and third party scripts dragging down page speeds.

8. Improve Design and Readability
Creating an intuitive navigation menu, upgrading to a responsive mobile friendly theme, and properly formatting posts goes a long way towards keeping visitors engaged with content and therefore viewing ads longer.

9. Write Long-Form Content
In-depth long-form posts over 1,500 words contain ample space to showcase ads without being overly intrusive. Long posts equal more page views and time on site as visitors scroll through an engaging article.

10. Promote Reader Signups
Ask visitors to sign up for email newsletters or RSS feeds to be alerted of future posts. Promote signup offers above key ad spots. More return visits and pageviews directly translate into higher RPMs long-term.

11. Strategically Place AdSense Ads
Avoid placing too many ads near each other or cramming bottom margins with units. Use whitespace and position ads just below natural content breaks for improved click through rates.

12. Research and Target Buyer Keywords
Refer to Google's free Keyword Planner tool to discover more lucrative keywords around high ticket products/services costing $100+, which convert better from clicks to sales. Incorporate these expensive keywords naturally within applicable content.

13. Create Useful Infographics
Infographics focused on popular topics can go viral quickly, generating massive impressions and engagement ideal for earning high RPM rates from all the embedded ads units.

14. Write Actionable 'How To' Guides
Instructive step-by-step tutorials are beloved by readers seeking actionable advice around hobbies, jobs, technology troubleshooting, or other interest areas. The lengthy pages give plenty of real estate for AdSense to generate higher earnings .

15. Test New Niches
developing Consider new niche sites around topics conducive for premium AdSense ads like finance, higher education, B2B services, health, and travel which offer high CPC rates. Then pour your optimization efforts into these new properties.

16. Refresh Old Content
Revive old evergreen posts and infuse new data, studies, trends, news or competitive comparisons to reignite reads, social shares and AdSense revenues without needing to create fully original content.

17. Interview Industry Experts
An insightful expert interview formatted as a post garners solid engagement, especially if the source is recognized as an established thought leader. Partnering allows for cross-promotion across both sites as well exposing lots of readers to high RPM ads.

18. Research Competitors' Topics
Utilize tools like BuzzSumo to analyze the top performing content of competitors based on social shares and backlinks. This reveals topics to cover and best practices for optimizing posts to generate higher engagement and thus RPM.

19. Create Curated Lists of Resources
Helpful posts showcasing the best tools, apps, websites, products, books or other solutions around a specific need or interest get saved and continuously viewed as go-to reference guides both by readers and searchers. More eyeballs and scroll depth amplifies AdSense incomes.

20. Optimize Site Architecture
Ensure site information architecture and internal linking facilitates visitors reaching and consuming multiple related posts across all site sections over numerous pages rather than bouncing after a single post. More pageviews directly raise RPM.

Conclusion
Getting the highest RPM rates out of Google AdSense involves both intensive optimization of website content itself and constantly testing ways to better engage readership. Savvy publishers use detailed metrics to double down on tactics proved to elicit visitor behaviors leading to measurably higher AdSense revenues.

Focusing purely on increasing traffic volume alone is not enough. You must analyze and improve reader experience across every page to incrementally boost RPMs over time.

Incorporating some of the above 20 methods into your overall site and content strategy allows publishers to maximize their AdSense earnings over both the short and long term.

The key is picking a few RPM optimization approaches at a time to methodically test rather than applying all suggestions randomly without tracking measurable results. Consistently monitor key metrics like RPM by page and ad type as well as reader engagement levels across posts to double down on what works best for your particular website and readership.